Denise Hanlon

www.denisehanlon.com.au

Denise Hanlon is an award-winning singer, a professional comedienne and an experienced emcee. She’s danced with Malcolm Turnbull, sung with Ian ‘Dicko’ Dickson and been drunk with Beccy Cole (who hasn’t?), but her website was dated, lost in the depths of the web and selling Denise short.

MadBee Creative set about the task of bringing Denise's website to life and capturing the irreverent style of Denise.

The website itself needed to be quite simple - a single-page resume site that showcased Denise's work and style. But unlike most single-page resume sites that are used for business, www.denisehanlon.com.au needed a cheeky, fun feel.

With a handful of fantastic promotional shots to play with and Denise's requirements of pink and glitter, MadBee Creative created this stunning, clean, cheeky and fun design.

Haven Gardens

www.havengardens.com.au

Haven Gardens are a gardening business specialising in cool climate designs and plants. They have recently relocated to the Blue Mountains just outside of Sydney and re-branded as Haven Gardens at the time.

Up until this point business owner Mel had successfully run her garden business through positive word-of-mouth without the need for a website. Positive word-of-mouth is by far the most effective means of growing a loyal clientele for your business, but it takes time. With the relocation of Haven Gardens to the Blue Mountains, Mel wanted to run a local marketing campaign to develop a new client base quickly. A professional website was central to the marketing campaign.

This is where MadBee Creative came in. We worked with Mel from Haven Gardens to put together a simple, yet sophisticated one-page website that showcased some wonderful imagery of cool climate gardens and described their business and services.

The first step was to identify Haven Garden’s immediate business needs. They needed an online presence to provide legitimacy to the business in it’s new location, communicate their professionalism, describe their services and provide a means of contacting Haven Gardens. The next step was to identify what Haven Garden’s needs of the website would be in the future. Later down the track Mel wants to add testimonials to the website and a portfolio of projects so this was important to factor into our research of potential theme templates.

Telco Build

www.telecobuild.com.au

Telco Build is an online marketplace for the telecommunications industry in Australia. MadBee Creative worked with Telco Build founder Michael Fama to reimagine the marketplace and give it a distinctive look.

Unlike a traditional business that promotes its brand, sells and advertises to a target market or customer segments, as a marketplace Telco Build must reach all sides of a multi-faceted industry and convince everyone to participate in a new online setting. It's a tough ask.

One of the key to success is a professional design that inspires trust and communicates to the industry that Telco Build is a new, serious player in the industry. Another key to success is clear messaging around the value proposition and easy to follow sign-up processes.

The design elements started to fall into place quickly, building upon an existing blue, introducing a 'safety' colour orange and decluttering the site with white space.

We then worked with Michael to create two pricing plans (free and paid) to simplify the sign-up process. This approach focussed on the outcome-based needs of prospective members, rather than how they might characterise their role in the industry.

We created dashboards for each of the pricing plans to expose the site activity to the user in an easily accessible, aggregated way.

We overhauled the forms for the creation, editing and deletion of different categories of information on the site, including integration of PayPal and Stripe for accepting payment.

We also developed new ways to categorise the information on the site and created new entry points via a megamenu.

Finally, we also made the pay-wall pourous by enabling a non-logged in user (and search engines) to browse the directories of partner companies in the marketplace. This has a two-fold benefit: (1) users can get a sense of the marketplace before signing up; and (2) search engines can scrape more content and pages, leading to a wider variety of search terms that people might use to find Telco Build.

The Period Project

www.theperiodproject.com.au

The Period Project is a social enterprise that aims to empower women to use their periods as a force for good by selling high-quality sanitary products and using the profits to support girls who miss out on school because of their periods.

The Period Project are in start-up mode, but wanted to start getting the word out there and start connecting with their audience. MadBee Creative helped the founders Nicole and Jo to develop a brand, sourced royalty-free images with impact for their social cause and developed their site in WordPress.

The website also includes the option for visitors to donate to their cause and be a part of The Period Project by signing up to their newsletter. Nicole and Jo also have plans to tell the story of their evolution into a fully fledged social enterprise through an integrated blog and links to social media.